How and why to set a bid amount for your ads

 

The bid amount prioritizes the most profitable ads for each advertisement display zone

The ad manager's optimization principle distributes ads by prioritizing those with the highest profitability ratio per 1000 displays (eCPM).

If you have trouble selecting a bid amount when adding a campaign, leave the field open. Our system will optimize your display with the lowest possible amount. If you think your ad needs more displays, you can raise the amount later. To modify the bid amount of a campaign, click on the value indicated in the "Budget" column of your campaign table, or on the "Edit" link in the "Budget" row of your ad campaign's variant page.