Optimizing performance for text and graphic ads

 

Our system automatically optimizes ad distribution in every display zone of your ad sales program. The most profitable ads in a specific display zone have a better chance of being seen in that display zone.

For ad variants, use 3 to 4 different variants per campaign for each size (format dimension) used. The system will adjust the distribution to prioritize the most successful variants.

Use geographical targeting to distribute campaigns exclusively for regions and cities corresponding to your target clientele.

When adding variants, use capping to limit the displays of a banner for one Internet user per day and set the frequency at 1 or 2 to avoid overexposing ads to one user. The integrated optimization system automatically adjusts capping, but you can manually adjust capping and frequency to increase ad turnover. This improves campaign results, especially if your daily impression volume is low.