What is In-Text technology?

 

"In-text" brings a new income stream to Web sites by displaying ads within the textual content of web pages (articles, forum, comments).

In-Text technology analyzes the textual content of web pages (location of keywords),by comparing words within the text with words you choose for your advertising campaign. It automatically modifies the appearance of those words (usually with a double underline). When a user moves their cursor over one of the underlined keywords, a window will pop up. The window will typically contain a text description and promotional link.

With Adwit-express, you can also replace text ads with by a 300x250 pixel graphic banner. Unlike transparent flash or pop-up, In-Text ads automatically close when the user moves their cursor away from the keyword.

In-Text technology can also improve or control the browsing habits of site visitors. Use In-Text windows as tooltips/screen tip to explain technical terms that appear on your site, improving the experience for your users, which develops connections, increases the number of page views- and generates more advertising revenue.