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he Adwit-express ad optimization procedure operates on a performance evaluation system. When you place an ad on a particular zone of your site, it competes with the other display ads in the same zone. The price and click-through ratio determine each ad's relevance in each display area. The system automatically evaluates the most profitable ads after every thousand impressions. Each ad is continuously evaluated, so an ad that doesn't perform well in one zone can perform well in another. This continuous performance means you can reactivate low-performance ads in a more profitable area of your website at a specific time. Seasonally affected ads (i.e. sales) will display more frequently during periods with more potential for increased traffic. Bidding system and default rates When you configure a campaign, you have the option of letting the system select your bid or applying a cost per click (CPC) or cost per thousand impressions (CPM) to the campaign. When the system manages the bid, it applies a bid that displays ads at a rate sufficient for performance evaluation. Please note: performance level for each ad is based on revenue generated by each ad per 1000 impressions (eCPM). How can I use In-Text links and windows to display my ads? The In-Text ad appears as an interactive Java script window, which pops up when you move the cursor over a keyword identified as In-Text (with a double underline). The window disappears when you move the cursor away from the keyword. Quick site optimization With Adwit express, optimize your site by posting high performance ads. Use these management options for fast optimization! Geotargeting It is not unusual for a French site to get 20 to 30 % of its internet traffic from other countries. Affiliate programs may not generate leads from these countries, so outside of France, it is recommended that you use foreign programs or contextual ads like Google Adsense. Frequency Capping Ad conversion rates decrease significantly after 3 or 4 impressions, so it doesn't makes sense to repeat the same ad if your users visit a large number of pages. When you create a campaign, you can limit the impressions of each ad with frequency capping (limiting the number of times an internet user sees the same ad). Adwit-express can also manage frequency capping for every announcement in every display zone. Refer to the ad variant table for a specific area (Go to My sites/Site/Area and indicate the frequency cap in the column for that function). Text ads Adwit-express provides you with an automated and intelligent ad placement tool for posting text ads on banners. Instead of single graphic banner of 300x250 that may yield a 0, 25 % click-through rate, you can post three text ads in the same space. With a bit of experimentation and relevant text ads you can double your click through rate (remember- Adwit-express will also prioritize the most profitable ads). In-Text technology With minimal text on your page, you can use relevant keywords to optimize your best campaigns, even if you have to add those keywords to your content. You can create your own text ads or use graphic ads from your affiliate program (we recommend small banners for In-Text displays). You can also use In-Text to redirect your visitors to pages with better conversion rates. With a key location on your page and used in moderation, In-Text links can generate display rates of 15 to 20 % for click through rates of more than 4 %, or an overall increase from 0,6 to 0,8 % in return per page view. That's more revenue for your page, with almost no effort. Special Campaigns Adwit-express is also an advertising administrator (Adserver) which lets you sell space to advertisers seeking a certain level of quality. With targeting, frequency capping and geotargeting features, you can follow up with eager advertisers without sacrificing performance and business connections from your best affiliate platforms. |
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